When Kuno Creative was tasked with updating the website for Big Bolt, the B2B bolt and fastener company was vocal about wanting its homepage content designed for both people and SEO. The company wanted to rank high on the search engine results page (SERP) when people searched for fasteners, and then have a quick path to the solution when they got to the home page.

On its redesigned homepage, the company wanted its content to simplify and speed up the path to solutions that solve specific problems. Mapping the user journey helped clearly define how users could easily go from the home page to getting the offer, which was the primary conversion point. The result of the new home page was a measurable increase in conversions and sales from the Big Bolt website. SEO expert & digital marketer in bangladesh

Write for humans and robots

At a basic level, your home page must perform two functions: attract visitors and lead them to a solution. This requires creating content for search engine bots as well as humans. And that requires striking the right balance between keywords and readability.

Today, SEO is the primary way companies drive leads to their websites. Conduct search term research to target the exact keywords and phrases that attract your target audience. Once you find them, use them judiciously on your home page.

Clarify multi-person solutions

Some companies offer multi-buyer solutions, which can be confusing for visitors. New and used vehicle inventory management company vAuto solved this problem with a simple homepage content strategy. It provides four clear paths to a solution for four different buyer personas – and speaks in each persona’s voice using “I” statements.

Lead with a value proposition

Leading with a clear and compelling value proposition statement can be an effective way to start your website messaging. Payment processing platform Stripe has achieved this direction to great effect with its simple but powerful value statement “Payments Infrastructure for the Internet”.

The site further reinforces its value proposition with content aimed at building potential customers’ trust in the platform, with phrases such as “millions of companies of all sizes” use Stripe. It provides more social proof with client logos, which helps build trust.

Introduce your features

Two common top questions from B2B website visitors are: What do you do? and how do you do it? Monday.com doesn’t leave them guessing. Visitors will immediately know exactly what the platform does with a bold headline, a compelling subtitle, a series of interactive features running at the bottom of the page just above the edge, followed by a clear call-to-action button: Get started.